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Author Topic: How does Facebook calculate cost per click?  (Read 26 times)

berylnaturals

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How does Facebook calculate cost per click?
« on: January 20, 2019, 02:16:10 am »
How does Facebook calculate cost per click?
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amitdigital

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Re: How does Facebook calculate cost per click?
« Reply #1 on: September 13, 2023, 10:20:37 am »
According to Facebook, they calculate CPC by taking the total amount of spend and dividing it by the total number of link clicks. If you choose a CPC ad campaign, this means that you pay Facebook ads anytime someone clicks on one of your ads.



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SpotBus

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Re: How does Facebook calculate cost per click?
« Reply #2 on: September 14, 2023, 11:32:06 am »
According to Facebook, they calculate CPC by taking the total amount of spend and dividing it by the total number of link clicks. If you choose a CPC ad campaign, this means that you pay Facebook ads anytime someone clicks on one of your ads.



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