Finding the right keyword to increase your organic traffic? You can start by following these simple concepts. Keyword selection seems like a very easy task, but in reality it isn’t that simple if you don’t have the experience. Each time you think about choosing a keyword for your website, you should follow these four concepts: 1) Competition – Make sure the keyword you are choosing doesn’t have too much competition. Otherwise, it will be impossible for your rankings to improve. Don´t ignore this factor. 2) Opportunities – Determining which opportunities does the chosen keyword offer is one of the most important steps before even think about optimizing your on-page SEO. 3) Relevance – Relevance is another important factor that search engines value a lot. If the keywords aren´t relevant to your company or the content of your website, Google or other search engines won´t consider them valuable enough and they might lower your page ranking overall. 4) Budget – The budget is another essential concept that can not be ignored. It´s important because it will prevent you from choosing keywords that would require too much time, money and efforts to get optimized properly and successfully.
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