Author Topic: What are the steps for creating a content marketing persona?  (Read 24 times)

Kajal

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What are the steps for creating a content marketing persona?

eCommerceChamp

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Creating personas for Content Marketing
What are personas, and why do you need them? As defined by Ardath Albee, a buyer persona is a composite sketch of a key segment of your audience. For content marketing purposes, you need personas to help you deliver content that will be most relevant and useful to your audience.

 

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