When you type something into Google, you are presented with a list of results; or SERP (the search engine results page) which shows organic results and paid results.
Paid search results have a little green box with the word “ad” before the listing; this is where a company, like yours, has paid to have their page show up at the top of the list. This can be done through Google Ads search campaign, which charges you when someone clicks on that link. Paid search works to drive traffic to your website through relevant ads.
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