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Author Topic: What is Google's SSP called?  (Read 25 times)

1300nss

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What is Google's SSP called?
« on: February 01, 2021, 03:48:10 am »
What is Google's SSP called?
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Propertyseo2020

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Re: What is Google's SSP called?
« Reply #1 on: February 01, 2021, 04:06:44 am »
A supply-side platform (SSP) is defined as a tool used to coordinate the supply and distribution of ad inventory to and from advertisers. It is used by publishers and digital-out-of-home (DOOH) media owners to optimize inventory usage so that no space is wasted and views for each are maximized.
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