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Content marketing, on the other hand, is typically a soft-sell sales approach to attract customers and retain them through creating and delivering relevant, meaningful content. It’s essentially a combination of sales techniques and organic marketing, all in one. The trick is disguising your efforts well enough that your customers don’t know they’re being sold, but rather feel like they are becoming better informed. In content marketing, you designate specific

the planning, development, and management of content – written or in other media”. Or, in other words, your master plan for using content in every single aspect of your business.