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Author Topic: How does Facebook calculate cost per click?  (Read 64 times)

swisschemie

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How does Facebook calculate cost per click?
« on: January 18, 2019, 02:35:16 pm »

How does Facebook calculate cost per click?
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12Three

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Re: How does Facebook calculate cost per click?
« Reply #1 on: April 15, 2019, 11:59:13 pm »
CTR stands for click-through rate. This is the percentage of people who actually clicked on your ad after seeing it. To calculate CTR on Facebook, divide the number of link clicks on your Facebook ad by the number of ad impressions (x 100% to get a percentage).
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tomsfashion2019

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How does Facebook calculate cost per click?
« Reply #2 on: April 30, 2019, 10:46:33 pm »
Cost to an Advertiser = CPM x (Impressions / 1000)
CPM = Cost to an Advertiser x 1000 / Impressions .
Cost to an Advertiser: CPC x number of clicks.
CPC = Cost to an advertiser / number of clicks.
CTR = (number of clicks / number of impressions) x 100.
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supergolfer2

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Re: How does Facebook calculate cost per click?
« Reply #3 on: May 09, 2019, 11:00:59 pm »
To calculate CTR on Facebook, divide the number of link clicks on your Facebook ad by the number of ad impressions (x 100% to get a percentage).
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SpotBus

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Re: How does Facebook calculate cost per click?
« Reply #4 on: November 01, 2023, 08:08:24 am »

CTR stands for click-through rate. This is the percentage of people who actually clicked on your ad after seeing it. To calculate CTR on Facebook, divide the number of link clicks on your Facebook ad by the number of ad impressions (x 100% to get a percentage).




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amitdigital

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Re: How does Facebook calculate cost per click?
« Reply #5 on: April 08, 2024, 10:48:20 am »

CTR stands for click-through rate. This is the percentage of people who actually clicked on your ad after seeing it. To calculate CTR on Facebook, divide the number of link clicks on your Facebook ad by the number of ad impressions (x 100% to get a percentage).


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