On-page SEO, also sometimes referred to as in-place SEO, is the process of optimizing the content of your website. This can include body text, keywords, headings, meta titles, meta descriptions, images, and more. Incorporating on-page SEO into your marketing efforts is useful for search engines to understand the content of your site. And once Google understands your website, it can reward you by showing it for search queries it deems relevant.
Off-page SEO is pretty much everything that doesn't happen on your website. Off-page SEO is all about creating exposure and trust for your company, which can ultimately lead to more visitors and sales. Most of the off-page SEO work is focused on construction. If you don't know, link building is the practice of getting other reputable websites to link to your site.