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Using values for goals lets you focus on the highest value conversions, such as transactions with a minimum purchase amount. When a visitor to your site or user of your app performs an action defined as a goal, Analytics records that as a conversion.

goals are actions that people take on your website. Goals are configured at the view level. Goals can be applied to specific pages or screens your users visit, how many pages/screens they view in a session, how long they stay on your site or app, and the events they trigger while they are there. Every goal can have a monetary value, so you can see how much that conversion is worth to your business. Using values for goals lets you focus on the highest value conversions, such as transactions with a minimum purchase amount.

Goals in Google Analytics allow you to track specific user interactions on your site. These user interactions can be anything including form submissions, button clicks, ebook downloads, and more.

When a website visitor performs the specific action that you’ve defined as a goal, Analytics records that as a conversion.



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