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Social media optimization (SMO) is the use of social media networks to manage and grow an organization's message and online presence. As a digital marketing strategy, social media optimization can be used to increase awareness of new products and services, connect with customers, and ameliorate potential damaging news.

Social media marketing is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic.The major social media platforms (at the moment) are Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat.

Social media optimization is the use of a number of outlets and communities to generate publicity to increase the awareness of a product, service brand or event.

Social media optimization is the use of a number of outlets and communities to generate publicity to increase the awareness of a product, service brand or event.

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Social media optimization (SMO) is the use of social media sites to manage and enhance an organization’s message and online presence. As a digital marketing strategy, social media optimization can be used to increase awareness of new products and services, connect with customers, and mitigate potentially damaging news.


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