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Why is online marketing preferred more than offline marketing?

With less money and less efforts to produce, Internet marketers can reach large numbers of people unlike offline marketing. Companies do not have to spend tens of thousands of dollars to mount expensive campaigns online, especially if the Internet marketing in place is efficient and targeted correctly.

nowadays ....all things are available on online platform...no one wants to go outside for shopping
most of the peoples are active on online platform and social media

1. large audience on online platform
2. easy to target your audience
3. it consumes less time and efforts
4. high ROI output
5. low cost investment

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The reason why many businesses have chosen online marketing instead of offline marketing is reduced cost. Internet marketing offers cost effective, flexible and better-managed budget control. Search engine optimization is free of charge, all that is required is a good web page and knowledge. The cost-effective is relatively high compared to newspapers or outdoor. Pay-Per-Click is also a great way to save money and keep an eye on costs as payment is based on real clicks your ads get. The cost of TV ads is enormous and you cannot even tell how many people actually paid attention.



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